Alpha Co.

Food and Entertainment Industries: Singapore, Australia & New Zealand

International house of brands consortium attracts food and entertainment brands from Malaysia, Singapore, New Zealand, Japan, and Taiwan.

THE FULL STORY

(5 min read)

Alpha Co.* required an entity that could marshal its people, process and passion for food and entertainment. The challenge was to create an entity that would become a beacon of enduring growth for franchisees and master brands alike. It required a structure that support not only these key stakeholders, but also act as a blueprint for on-boarding top talent and retaining them with an employee experience that was differentiated and rewarding.

The CEO had a vision for his organization to grow into a large Group with an extensive portfolio, understanding the need to have a master plan and a structure to achieve this, Alpha Co.* engaged Monter to develop a strategy and a platform that would support the ambitions.

Alpha Co.* required a structure that supports key stakeholders, and acts as a blueprint for onboarding top talent and retaining them with an employee experience that was differentiated and rewarding.

THE PROBLEMS AND CHALLENGES

  • Non-existent Structure and System
    produced an organization which was poorly defined, directionless, running suboptimally, plagued with erratic performance, and failing to reach targets.
  • Undefined Culture and Values
    Employees did not share leadership’s Vision, Goals and Objectives did not translate down well and met with high resistance, there were no guiding principles which promote the right behaviours, thinking, values, and performance.
  • Declining Productivity and Unmotivated staff
    Operational excellence were absent, there were chasms within departments and also inter-departments – no synergy and collaboration, no unified view of issues and how to solve them, no standardized way to design and implement effective programs.
  • There was no Overarching Strategy
    to realize ambitions. Without a clearly defined execution plan and direction, sustained revenue growth could not be attained.
  • Decision Making, Planning, Goals and Objectives Setting had been made with ‘gut feeling’
    As a consequence, results were inconsistent, sporadic ventures – instead of targeted actions, gaps between ideas and executions, organizational vision and values were fractured, damage to the brand – including reputation
  • Stagnating Financial Performance and Uncaptured Potential
    Portfolio of both Food and Entertainment sector was not fully optimized, underpenetration of core markets, and missing potential growth formula.

OUR APPROACH

Working together with the CEO and his team, Monter determined the primary factors to drive changes and to revitalize Alpha’s* performance aligning with the initial ambitions.

  • Creation of Core Platform
    Providing foundational business structure, a guidance tool that directs towards results, and a blueprint for good governance.
  • Re-Orientation of internal Values, Culture, and Vision
    Bringing together the entire organization to be unified by the same values, motivated with a culture of passion and performance, and driven by a sense of purpose dictated by the leader’s vision.
  • Identifying Opportunities and Setting Objectives and Goals
    New opportunities must be evaluated thoroughly based on outcomes, following data-driven analysis. Once identified, Objectives and Goals have to serve the vision of the organization with assertion on clarity and well-defined direction.
  • Mapping Competitive Landscape
    as a group, owner of master franchises and for each individual brand in the portfolio. Identify other players in the market, how to outmanoeuvre competitors, how to anticipate emerging threats, and how to be the market leader.
  • Master Strategy Formulation
    consisting of Corporate Strategy and Business Unit Strategy – Steering the organization as a whole towards target, optimally allocating resources across different business units, and detailed plans for each of the division to bring winnings to its brand and to create value.

OUR SOLUTION

Based on our evaluation and full review, we recommended the implementation of several initiatives in order for Alpha Co.* to have highly capable teams, attracts great brands and franchisees, and optimize ROI. Hence fulfilling the CEO’s vision to build extensive portfolio offerings – exponential growth.

  • Formation of a new group: Alpha Co.* – to act as a consolidated entity and equipping this entity to be able to manage wide-ranging portfolio. Enables centralized management, resources, and control over different business units.
  • Building a strong and lasting Alpha Co.* brand – to draw the right franchisees, brand owners, stakeholders, and recruits. Creating a brand which is appealing, consistent, inspiring, driven with purpose, conveying confidence, and projecting growth.
  • Deployment of Core Platform into the organization, operation, and training sessions of leadership and associated teams. Building culture that promotes passion, performance, collaboration, teamwork, and shared responsibility. Inspiring individuals to align with values and vision of the business. Empowerment programs to cultivate positive change and motivation to reach common goals.
  • Structuring opportunities engagement, objectives and goals setting, decision making process, and planning with full utilization of the Core Platform to ensure that the group remains on course according to the vision.
  • Create portfolio / product, market positioning, and market entry strategy for both the company and individual brands – Target specific demographics, incorporate pre-existing trends, consumer analysis, assess market relevance, evaluate competitive landscape, identify risks, calculate forecast figures, maximize cost structure, optimize portfolio / product ROI, differentiate with focused offerings.
  • Formation of Growth strategy to achieve sustained and fully optimized growth trajectory – Prioritizing performing brands in portfolio and divestment in underperforming entities, evaluating new market opportunities, creating result oriented action plans and clearly defined path to capture new opportunities.

THE RESULTS

With a robust foundational structure, renewed and focused strategy, our work had brought Alpha Co.* to a new level of growth – multiplying their network of franchisees by a large factor and delivering financial results exceeding initial targets.

  • Highly motivated staff abiding to the organization’s values, culture, and vision, increase in inter-departmental collaborations, rise in productivity – measured periodically by KPIs.
  • Structured and systematic approach to new business opportunities, decision making, and planning.
  • A brand that is trusted and respected in the industry – measured by competition analysis.
  • Clear leadership direction which prioritizes well defined executions and results.
  • A truly exponential growth
  • 9x Master Brands managed under one group

6X

Increase in revenue under 3 years period

$64M

Market Capitalization on SGX

100+

Network of franchisees

*We respect our client’s privacy and although names have been altered, the results are genuine.

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