Our advocacy framework safeguards the customer journey from initial brand awareness through to revenue-generating sales and loyalty for our clients. Our process for developing a platform that breathes life into the brand and governs the customer experience at each touch point is made possible through the careful release of business insight and analysis. The result is a tailored set of branding elements to directly influence and guide sales, marketing and communication outputs in a manner that is clear, compelling and consistent enough to build the corporate reputation over time.
Understand your brand better than anyone else. Articulate the brand platform in a meaningful and authentic manner across its (8) elements. We’ll help you create a proposition that’s ownable from the essence as it radiates outwards to shape and define the brands personalised purpose.
Explore the full potential of a potent brand. We assess the possibilities from an elevated view and collaborate with a mix of business units, product specialists and channel leads to design and deploy moments that matter.
Capture data sets to understand a brand’s audience, its competitors or the industry it occupies. By leveraging social media measurement tools, Monter strategists pinpoint consumer sentiment to guide the development of relevant responses to sway audiences towards a brand’s purpose.
True strength starts from within and for those with an established brand platform; we guide businesses through our in-house system checks to develop client-specific strategies that influence audience choice, defend premium pricing and grow consumer loyalty.
We guide businesses through our in-house system checks to develop client-specific strategies that influence audience choice, defend premium pricing and grow consumer loyalty.
Brand Strategy
Be disruptive, be dynamic, create something new but make it meaningful and measurable. By accessing a combination of in-house and market intelligence, we connect brands to consumers through compelling moments that deliver to business objectives.
Understand the effect a brand has on its immediate surroundings, it’s country and the wider world. Define, express and measure how Corporate Citizenship shapes the brand, the business and it’s people. An overarching strategy provides clarity to direct internal and external audiences on the roles they play.
Design a structure that clearly articulates the relationships between a range of brands; whether connected by category or not the architecture guides the management of each to optimise value of the overall portfolio.
Create strategically relevant and enduring names that overcome borders, languages and cultures, and are legally protectable. Through in-house naming systems, we are able to organise and communicate a portfolio of products and services to make customer choice clear and simple.
The Dome, Level Fourteen
333 Collins Street, Melbourne
Victoria 3000
Downtown Core
Central Jakarta
District 1 (D1) Ho Chi Minh