intelligently designed to serve and grow business brands. Our focus in realising a stronger, faster and more compelling market presence is in three key stages: Insight, Strategy and Activations.
We educate, influence and create from a position of strength that is grounded in research, analytics and data-driven design.
We sharpen the view of a target audience by using insights to better understand the key drivers of buying behaviour. Our focus on consolidating data that tells a story allows us to create strategies that link the brand and business plan to revenue.
Understand the full strength of your brand as it contributes to the overall value of the business. See the link between your brand and the bottom line to ensure plans, strategies and actions are steering the business towards growth, investments or M&A decisions.
Research & Analytics
We carefully draw out key truths adding actionable intel to the brand platforms we develop. Through a combination of qualitative and quantitative research coupled with financial analysis; we build strategies and direct creative executions.
Test a strategy and gauge financial return by making a business case for change. Combining financial with market data, research inputs, and simulation tools, Monter builds models to reveal the business impact – both the risk and the return.
Pulse check brand performance and adjust strategies that deliver to business and customer expectations. We monitor the health of a brand over time and use dashboards to guide real and meaningful action.
Branding experiences across all touch points is considered from the moment we sit down with you. Here, we evaluate the effectiveness of each channel to assist in prioritising resources and extract optimal value for the business.
We move the role of brand into a position of strength. Here it directs the business to achieve greater awareness and business performance. A clearly developed strategy allows a brand to differentiate in an authentic and compelling way to drive new and repeat transactions.
Understand your brand better than anyone else. Articulate the brand platform in a meaningful and authentic manner across its (8) elements. We’ll help you create a proposition that’s ownable from the essence as it radiates outwards to shape and define the brands personalised purpose.
Explore the full potential of a potent brand. We assess the possibilities from an elevated view and collaborate with a mix of business units, product specialists and channel leads to design and deploy moments that matter.
Capture data sets to understand a brand’s audience, its competitors or the industry it occupies. By leveraging social media measurement tools, Monter strategists pinpoint consumer sentiment to guide the development of relevant responses to sway audiences towards a brand’s purpose.
Brand Strength Management
True strength starts from within and for those with an established brand platform; we guide businesses through our in-house system checks to develop client-specific strategies that influence audience choice, defend premium pricing and grow consumer loyalty.
Be disruptive, be dynamic, create something new but make it meaningful and measurable. By accessing a combination of in-house and market intelligence, we connect brands to consumers through compelling moments that deliver to business objectives.
Understand the effect a brand has on its immediate surroundings, it’s country and the wider world. Define, express and measure how Corporate Citizenship shapes the brand, the business and it’s people. An overarching strategy provides clarity to direct internal and external audiences on the roles they play.
Portfolio & Architecture
Design a structure that clearly articulates the relationships between a range of brands; whether connected by category or not the architecture guides the management of each to optimise value of the overall portfolio.
Create strategically relevant and enduring names that overcome borders, languages and cultures, and are legally protectable. Through in-house naming systems, we are able to organise and communicate a portfolio of products and services to make customer choice clear and simple.
We build unique, holistic experiences that connect people and brands in meaningful ways. We do this through the creation and integration of products, services, behaviors, communications, and environments.
We help you isolate a core idea that remains true to your brand platform and moves it from a concept to an experience your customers can experience across all touch points.
Retail & Environments
Conceptualise, design and build deliberate, authentic and engaging branded environments that attracts and drives sales. We understand the science and cultural considerations required to create a compelling space and ground our work in a foundation of customer insight.
Immerse, understand and execute on a bespoke service plan designed specifically for your business. We optimise the customer experience by creating services with the consideration of people, processes, resources and intended touch points.
Relevant and in real-time, our written and visual content engages audiences to boost consideration and awareness of a brand. We develop content for a variety of touch points from social media through leadership platforms.
We shape behaviours and culture to mobilise staff around a common branding purpose and proposition. Through training and leadership sessions, our work focuses on future-proofing the following 3 internal scenarios: recruitment & retention, staff management/development and staff exits. We do this by applying the role of brand to key stakeholders.
Dictate how your brand is delivered by employees and received by your audience. Through detailed design, we shape experiences unique to a channel or touch point that considers product, processes, environments and technology to engage with your customers and grow value for the business.
Consumer Branding & Packaging
Create uniquely branded packaging designs and retail/merchandising systems that appeal. By leveraging customer insights to drive awareness, consideration, purchase and loyalty, we work to deliver ownable and effective solutions across a variety of industry sectors.
Isolate and own a message. We execute on the brand strategy by identifying the most effective element to communicate and direct how the business should connect and deliver to a specific audience at a particular time and touch point.
Combine all elements of a brand. From its platform through to its creative expression and create a holistic and detailed plan for the launch and integration of a brand into the intended market.
Marketing Capability Development
Operationalise brand and marketing strategies by building key capabilities within an organisation’s marketing team. We work with clients to provide tools, share best practices, and measures to drive growth of the business.
Whether articulated in visual or verbal terms, we create a brand identity that connects with your customers across any number of touch points. By understanding staff, customer and key stakeholder needs, we generate an identity that flexes by channel and audience.
We guide the development of branded experiences across a range of interfaces, tools, functionalities and sites to deliver a consistent and compelling digital experience.
Determine a brand’s personality and how it speaks through communications and writing style. We create simple tools and guiding principles to allow the business and its staff to communicate in a consistent and compelling manner, both internally and externally.
Brand Management Platforms
We design and develop systems and processes that integrate with technology facilitating access to manage and deliver branding experiences. The systems we create are developed to drive consistency and efficiency in branded executions across touch points.
UX Capability Development
Develop the internal tools, platforms and processes required to bring effective and consistent user experiences to audiences.
© Monter 2018